Jet.com Launches to Public Reinventing E-Commerce

Press Release: http://www.prnewswire.com/news-releases/jetcom-launches-to-public-reinventing-e-commerce-300115427.html

Summary:

The press release announces the launch of a members only shopping club called Jet.com. Jet differentiates itself on it’s business model, where customers pay $49.99 a year and get a shopping experience built for saving money- with Jet’s algorithms giving customer’s recommendations on how to do so. Whereas traditional ecommerce sites bake revenue into the price of products, Jet.com obtains all their revenues from membership fees. Jet touts their core values: trust, transparency, and fairness, which they state drive their business model and culture. 

Goodwill & Uber Team Up For Nationwide Mobile Donation Campaign

PRESS RELEASE: http://www.goodwill.org/press-releases/goodwill-and-uber-team-up-for-nationwide-mobile-donation-campaign/

SUMMARY:

On April 30^th, 2015 Goodwill and Uber announced that they would be teaming up on May 2^nd to help people donate their clothes to Goodwill.  On this date, Uber users across 50 states could open their Uber app, click “GIVE” and an Uber driver would come to their house, pick up their donated clothes, and bring them to a local Goodwill free of charge. Revenues from the event would be donated to fund job placement and employment programs for local communities. Uber promoted the one day event with the social hashtag #UberSpringCleaning, Goodwill however did not develop their own hashtag. The story was primarily picked up by local news outlets (CBS, NBC, ABC, etc) as well as coverage by online publications such as Refinery 29, Huffington Post, and USA Today.

The Wait Is Over: Pizza Hut Hot Dog Bites Pizza Available Beginning At 11 a.m., June 18

[Innovative flavor mash-up is as genius as it sounds, with 28 premium hot dog bites baked directly into the pizza crust for $11.99 ]
Link: http://www.prnewswire.com/news-releases/the-wait-is-over-pizza-hut-hot-dog-bites-pizza-available-beginning-at-11-am-june-18-300098663.html 
Pizza Hut is the world's largest pizza company. Last month, it brought together two of America's most popular treats - pizza and hot dogs - in the form of its all-new Hot Dog Bite Pizza. This news release is an announcement to that new product. The product can be ordered online or in-store form 11 a.m. on June 18. The news release also has an interview the marketing VP of Pizza Hut to stress the highlight of the pizza. 

DC Comics Art of the Brick Exhibition Debut Announced at Comic-Con

On July 9^th, 2015, the first day of San Diego Comic-Con, Warner Bros. announced The Art of the Brick: DC Comics exhibition debut. Legendary Lego artist Nathan Sawaya worked with Warner Bros. Consumer Products and DC Entertainment to create an international touring exhibition of Lego artwork featuring DC Comics’ heroes, villains, vehicles and environments. The exhibition will debut November 21, 2015 at the Powerhouse Museum in Sydney, Australia and will be followed by exhibitions at other venues in major cities around the world. The release also notes a special live collaboration that took place at Comic-Con with Sawaya, DC’s Jim Lee and a packed panel room of fans to design a new Batmobile. Sawaya will now create a Lego version of that design to be featured in the upcoming exhibit alongside his many other DC Lego pieces.

 

Link to release

Deconstruct #2: Stanford offers new online course in stem cell therapeutics

Title: Stanford offers new online course in stem cell therapeutics

Hyperlink: http://www.prnewswire.com/news-releases/stanford-offers-new-online-course-in-stem-cell-therapeutics-300111936.html

Summary: This press release was issued by Stanford University to announce the launch of a new online course in stem cell therapeutics. The course is offered by the Stanford Center for Professional Development and is targeted at working professionals who would like to update themselves with the latest research content. This online course is an elective that is part of the latest professional education course offered by the University, Stem Cell Therapeutics.

Deconstruction #2: Barnes & Noble Kicks Off Get Pop-Cultured™

Barnes & Nobles will be hosting a series of events entitled “Get Pop Cultured” which will give participants the opportunity to travel back into time to experience iconic pop culture moments from the 1950’s. The national promotion will occur at numerous Barnes & Nobles locations over a span of two weekends, likely aiming to bring traffic and sales to participating locations.

Link: http://www.businesswire.com/news/home/20150629005249/en/Barnes-Noble-Kicks-Pop-Cultured™-Special-Events-Including#.VZINUmDY22w

Deconstruction #2: New Disney Segment to Combine Consumer Products and Interactive Divisions

Link

http://www.businesswire.com/news/home/20150629006060/en#.VZGQJVVVikp

Summary

In response to changing consumer preferences in a marketplace increasingly influenced by technology, The Walt Disney Company announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The partnership will enable the company to create unique and engaging products and consumer experiences.

Deconstruction #2: IHOP Restaurants

Emily Cabrera

Deconstructive Case #2

6/22/15

Hyperlink: http://www.prnewswire.com/news-releases/ihop-restaurants-celebrate-anniversary-with-57-cent-short-stacks-of-buttermilk-pancakes-300102246.html

Summary: IHOP restaurants created a press release titled “IHOP® Restaurants Celebrate Anniversary With 57 Cent Short Stacks Of Buttermilk Pancakes.” Its purpose is to promote the restaurants’ special promotion, which is 57 cent pancakes, in celebration of its 57^th anniversary. Everything after the nut graph was less focused on the celebration and instead provided information on the company’s efforts to rebrand, its philanthropic endeavors and its unique menu items.

Deconstruction #2: Lowe's Donates $1 Million to Keep America Beautiful to Improve Communities Nationwide

Title: Lowe's Donates $1 Million to Keep America Beautiful to Improve Communities Nationwide

Hyperlink : http://www.prnewswire.com/news-releases/lowes-donates-1-million-to-keep-america-beautiful-to-improve-communities-nationwide-300100932.html            

Summary: This press release deals with a collaboration between two companies: Lowe’s Home Improvement and Keep America Beautiful. They are announcing the establishment of $1 million dollars of grants from Lowe’s to the Keep America Beautiful foundation. Additionally, they are outlining some of the most notable projects that those grants will be used for as well as the history of the partnership between the two organizations. The key opportunities are for brand exposure and for establishing interest in volunteering for the projects. Key messages include the idea that Lowe’s and Keep America Beautiful have had a fruitful partnership lasting over four years now, that they are pushing for volunteers totaling in excess of 40,000 for the projects, as well as that Keep America Beautiful has been responsible for long- and short-term projects in small communities and large cities across the country aimed at building clean, green, and beautiful communities. The release could be improved by highlighting the similarity in organizational goals and values between Lowe’s and Keep America Beautiful and also by providing more clear information about volunteer opportunities.