Deconstruction #2: Barnes & Noble Kicks Off Get Pop-Cultured™

Barnes & Nobles will be hosting a series of events entitled “Get Pop Cultured” which will give participants the opportunity to travel back into time to experience iconic pop culture moments from the 1950’s. The national promotion will occur at numerous Barnes & Nobles locations over a span of two weekends, likely aiming to bring traffic and sales to participating locations.

Link: http://www.businesswire.com/news/home/20150629005249/en/Barnes-Noble-Kicks-Pop-Cultured™-Special-Events-Including#.VZINUmDY22w

Deconstruction #2: New Disney Segment to Combine Consumer Products and Interactive Divisions

Link

http://www.businesswire.com/news/home/20150629006060/en#.VZGQJVVVikp

Summary

In response to changing consumer preferences in a marketplace increasingly influenced by technology, The Walt Disney Company announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The partnership will enable the company to create unique and engaging products and consumer experiences.

Deconstruction #2: IHOP Restaurants

Emily Cabrera

Deconstructive Case #2

6/22/15

Hyperlink: http://www.prnewswire.com/news-releases/ihop-restaurants-celebrate-anniversary-with-57-cent-short-stacks-of-buttermilk-pancakes-300102246.html

Summary: IHOP restaurants created a press release titled “IHOP® Restaurants Celebrate Anniversary With 57 Cent Short Stacks Of Buttermilk Pancakes.” Its purpose is to promote the restaurants’ special promotion, which is 57 cent pancakes, in celebration of its 57^th anniversary. Everything after the nut graph was less focused on the celebration and instead provided information on the company’s efforts to rebrand, its philanthropic endeavors and its unique menu items.

Deconstruction #2: Lowe's Donates $1 Million to Keep America Beautiful to Improve Communities Nationwide

Title: Lowe's Donates $1 Million to Keep America Beautiful to Improve Communities Nationwide

Hyperlink : http://www.prnewswire.com/news-releases/lowes-donates-1-million-to-keep-america-beautiful-to-improve-communities-nationwide-300100932.html            

Summary: This press release deals with a collaboration between two companies: Lowe’s Home Improvement and Keep America Beautiful. They are announcing the establishment of $1 million dollars of grants from Lowe’s to the Keep America Beautiful foundation. Additionally, they are outlining some of the most notable projects that those grants will be used for as well as the history of the partnership between the two organizations. The key opportunities are for brand exposure and for establishing interest in volunteering for the projects. Key messages include the idea that Lowe’s and Keep America Beautiful have had a fruitful partnership lasting over four years now, that they are pushing for volunteers totaling in excess of 40,000 for the projects, as well as that Keep America Beautiful has been responsible for long- and short-term projects in small communities and large cities across the country aimed at building clean, green, and beautiful communities. The release could be improved by highlighting the similarity in organizational goals and values between Lowe’s and Keep America Beautiful and also by providing more clear information about volunteer opportunities.

Davenport Deconstruction 2

Title: Saka Dance Fitness Impacting Lives by Transforming Mind, Body and Spirit: Unique dance fitness “party” is changing lives from the inside out.

Hyperlink: http://www.prnewswire.com/news-releases/saka-dance-fitness-impacting-lives-by-transforming-body-mind-and-spirit-300101812.html

Summary:

This press release introduces the reader to Saka Dance Fitness, a new exercise that is rapidly gaining popularity in the U.S. The press release gives background on the history of the movement, as well as a comprehensive explanation of what the program is. The release uses testimonials from participants of Saka classes as quotations.

Selena Gomez: Shiny & Strong

Selena Gomez Shines as Pantene's New Brand Ambassador

http://www.businesswire.com/news/home/20150615005903/en/Selena-Gomez-Shines-Pantene%E2%80%99s-Newest-Ambassador#.VYX8g1xViko

You can read my summary below or just watch this cool video: https://youtu.be/LhgvuHTj9Bk

On June 15, 2015, Procter & Gamble’s Pantene® brand announced actress and recording artist Selena Gomez as it’s most recent brand ambassador. Selena will star in Pantene’s “Strong is Beautiful” campaign which will debut in August 2015.  Selena joins the Pantene® family of ambassadors that include strong, beautiful women such as Queen Latifah, Maite Perroni, Gisele Bundchen, Eva Mendes, Courtney Cox,  Zoey Deschanel, and Naomi Watts. 

Deconstruction #1: Macy’s Backstage Adds Two Additional Pilot Store Locations in Metro New York City

Hyperlink: http://www.businesswire.com/news/home/20150608005929/en/Macy%E2%80%99s-Backstage-Adds-Additional-Pilot-Store-Locations#.VXYjklxViko

MACY's Inc. has begun launching off-price store locations called 'Macy's Backstage.' These locations sell the same premium brands as the original Macy's stores for up to 80% off regular price. The new newest locations are in the Bronx, NY and West Orange, NJ. To open these new off-price locations, the original Macy's stores located in these areas will be closed down, causing hundreds of employees to be laid off.

No order to recall MAGGI Noodles being sold

Title: No order to recall MAGGI Noodles being sold

Hyperlink: https://www.nestle.in/media/pressreleases/maggi-noodles-no-recall-msg-lead-confusion

Summary: This press release was issued by Nestle India in response to a test report and subsequent order from food safety authorities in one of the states in India to recall MAGGI, which is Nestle's most popular food product sold in India. The laboratory tests conducted by the authorities indicated presence of more than permissible levels of Monosodium Glutamate (MSG) and lead in the noodles samples and hence they issued an order to Nestle India on 30th April, 2015 to recall the specific batch of packs produced. This press release is the first media response issued by Nestle India three weeks after the report and order from the authorities.

This press release clarifies Nestle India's position in this issue and states that the concerned products will not be recalled from the market. Additionally, the release also tries to reaffirm Nestle India's commitment to food safety and explains that company tests have consistently confirmed that the standards of quality and safety have been adhered to.

Vita Coco Coconut Water Launches New Global Advertising Campaign: Stupidly Simple

            On June 4, 2015, Vita Coco announced the recent launch of the brand’s first global campaign. The campaign launched in the United States and Europe in late May and will run through summer until September 2015. It focuses on the simplicity and purity of the brand’s coconut water and utilizes digital, social, “out-of-home advertising” and broadcast television. This campaign also marks Vita Coco’s first venture into broadcast television advertising. The release credits the campaign concept to Saatchi & Saatchi New York, U.S. campaign execution to Madwell and Crossmedia, and U.K/European campaign execution to Droga5 London and Mindshare.

Link to Release

Deconstruction #1: Revlon donates to cancer research center

Title: Revlon Charts New Course for Philanthropy

Link
http://www.businesswire.com/news/home/20150605005706/en/ADDING-MULTIMEDIA-Revlon-Charts-Philanthropy#.VXW_SWRViko

Summary
Revlon announced a $1 million donation to the Revlon/UCLA Women’s Cancer Research Program at a LOVE IS ON celebratory luncheon Wednesday, June 3rd in Los Angeles, as the first phase of its new philanthropic platform of bigger and more impactful donations to women’s health initiatives that is in keeping with Revlon’s LOVE IS ON global mission to inspire love.

Deconstruction #1: Salesforce Named to Fortune 500 List

Title: Salesforce Named to Fortune 500 List of Largest U.S. Companies

Link: http://www.prnewswire.com/news-releases/salesforce-named-to-fortune-500-list-of-largest-us-companies-300094564.html

Summary

Salesforce is one of the most successful cloud computing companies that provides online service for business owners and customers. Last week, Salesforce named to Fortune 500 as one of the largest U.S. companies. In that news release, Salesforce tried to deliver a message that it has been named on Fortune 500. This news release is important for its potential business customers and current shareholders. The release also introduces a new service: Salesforce Customer Success Platform.