Deconstruction #2: IHOP Restaurants

Emily Cabrera

Deconstructive Case #2

6/22/15

Hyperlink: http://www.prnewswire.com/news-releases/ihop-restaurants-celebrate-anniversary-with-57-cent-short-stacks-of-buttermilk-pancakes-300102246.html

Summary: IHOP restaurants created a press release titled “IHOP® Restaurants Celebrate Anniversary With 57 Cent Short Stacks Of Buttermilk Pancakes.” Its purpose is to promote the restaurants’ special promotion, which is 57 cent pancakes, in celebration of its 57^th anniversary. Everything after the nut graph was less focused on the celebration and instead provided information on the company’s efforts to rebrand, its philanthropic endeavors and its unique menu items.