Monday, June 29, 2015

Deconstruction #2: New Disney Segment to Combine Consumer Products and Interactive Divisions

Link
http://www.businesswire.com/news/home/20150629006060/en#.VZGQJVVVikp

Summary

In response to changing consumer preferences in a marketplace increasingly influenced by technology, The Walt Disney Company announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The partnership will enable the company to create unique and engaging products and consumer experiences.

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