Hyperlink:http://www.businesswire.com/news/home/20150602005597/en/Jones-Soda-FIAT-Brand-Announce-3rd-Annual#.VXOJKc9VhBc
Summary: This press release deals with a collaboration between two companies: Jones Soda Co and Fiat Motors. They are announcing a contest in which contestants may submit photographs with a special hashtag. The Grand Prize winner will win a new 2016 Fiat 500X crossover, a year’s supply of Jones soda and have their winning photo featured on a production run of Jones Stripped in 2016. The release is clearly aimed at drumming up interest in each of the brands and also at succeeding in increasing brand recognition within a younger target audience (likely early-twenties to mid-thirties). The key fault of the release is that the Jones brand takes a clear backseat to the Fiat brand even though the Jones prizes deserve excitement as well.
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