Vita Coco Coconut Water Launches New Global Advertising Campaign: Stupidly Simple

            On June 4, 2015, Vita Coco announced the recent launch of the brand’s first global campaign. The campaign launched in the United States and Europe in late May and will run through summer until September 2015. It focuses on the simplicity and purity of the brand’s coconut water and utilizes digital, social, “out-of-home advertising” and broadcast television. This campaign also marks Vita Coco’s first venture into broadcast television advertising. The release credits the campaign concept to Saatchi & Saatchi New York, U.S. campaign execution to Madwell and Crossmedia, and U.K/European campaign execution to Droga5 London and Mindshare.

Link to Release